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Get Cutting Edge Leadership Training

Due to the Covid-19 virus the Leadership Academy has been postponed and will be rescheduled.

Leadership is more than ever. This acclaimed training is returning to Columbia, SC! The workshop will be held Friday, May 1st through Sunday, May 3rd, 2020.


Includes 3-day workshop combined with Brave Fire Leader videos and either a accountability partner or coaching and mentoring sessions following the workshop.

Who Should Attend?  Current Officers, Company Officers, Aspiring Officers, Mid-level Chiefs, EMS, Public-Safety Personnel, Future-Potentials and anyone in Leadership Positions.

In Partnership with the IAFC-SE Division and South Carolina State Association of Fire Chiefs:

This engaging, 3-day workshop and Brave Fire Leader videos helps current emergency service leaders and aspiring leaders to:

  • Use skills they already know to prevent people problems.

  • Learn key areas of focus to improve the impact of their job performance.

  • Have access to over 20 leadership tools they can take back and use immediately.

  • Engage and develop the employees working on their teams.

  • Develop a flexible style in order to lead everyone, no matter their age or style.

  • Think on a more comprehensive level about advancing their department’s success.

If a department or attendee is not able to pay the deposit for any reason, please contact Steven Matzat,, or call directly at (408) 386-5093 (cell) and we will make alternate arrangements.

Do You Want High Performing Officers in Your Department?

Be as Effective OFF the Fire Ground as ON

  • The greatest deficiency in the fire officer training is leadership

  • When training is combined with coaching, individuals increase their performance by an average of 86% compared to 22% with training alone. (Source: Personnel Management Assoc.)

  • It’s more affordable than you think 

What is a Leadership & Coaching Academy?

  • 3-day workshop and Brave Fire Leader videos followed by either a Accountability Partner or Coaching & Mentoring sessions.

    • AP Option: Instruction on use of accountability partner/peer coaching for continued results.

    • Coaching/Mentoring Option: 2 coaching and 2 mentoring by phone over the following 4 months, 1 per month.

  • Combining peer support and 1:1 leadership coaching, great content, facilitation, accountability for results

  • Instructed By: Dan Jones, Retired Fire Chief, Chapel Hill Fire Department and Kelly Walsh, M. Ed., Leadership Coach, former HR Partner for Mesa, AZ Fire and Medical Dept.

  • Each and every session is about bringing back ONE THING to the fire department in order to have impact

  • Class format is engaging, relevant and energizing

What are the Benefits and Results to the Organization?

  • Great ROI to the department, Practical, Measurable, Emphasis on Results, Powerful Approach, Flexible

  • Officers that can solve problems and help manage

  • Less problems and issues coming to the Fire Chief’s desk

  • Participants learn to coach their peers and reduce internal personnel issues

Workshop Content

  • Leadership Foundation / Preparing Officers / Setting Expectations / Dashboard and 30-Day Accountability Plans

  • Communicating Simply and Powerfully

  • Leading vs Managing

  • Think Comprehensively: High Performance Tripod and Timeline/Prevention Focus

  • Rules of Crisis Management & Leadership or or 10 Commandments of Fire Officer Survival

  • Engage and Mobilize Employees

  • Who are we Leading – Generational Differences

  • Ethics and Leadership Values

  • Building Your Networks

  • Lessons Learned

  • Various exercises, staff meetings and team activities

   Brave Fire Leader Online Videos (online training videos are completed at your own pace and time over 2 months)

  • How Fire Departments Train Officers (pre-requisite, attendees to watch this online class the week before class begins)

  • The “Coach Approach” to Performance Management

  • Mentoring as a Key Responsibility

  • Legal Liability and Personnel Management

  • Conflict Management and Having Difficult Conversations

  • Passing the Baton

Upon completion of the 3-day workshop, each participant will have a accountability partner or will receive 2 coaching and 2 mentoring sessions (1 session per month from May through August, 2020).



Where: Columbia, SC

Venue: Denny Auditorium, South Carolina Fire Academy  Google Map

Address: 141 Monticello Trail, Columbia, SC 29203


When: Due to the Covid-19 virus the Leadership Academy has been postponed and will be rescheduled.

             (Original Academy Dates: Friday, May 1st through Sunday, May 3rd, 2020)

Time: 8:30am to 5:30pm

Recommended Lodging:

Dorm lodging, $30/night, at the South Carolina Fire Academy. Additional information coming soon on how to reserve lodging.

Other Lodging Options: 


Your Instructors:
Chief Dan Jones and Fire Leadership Coach Kelly Walsh have combined their expertise to bring you the best in leadership development.

What is Included:

3-day Workshop and Brave Fire Leader training videos (online training videos are completed at your own pace and time over 2 months)

Accountability Partner from Class (Instruction on use of accountability partner/peer coaching for continued results)


Coaching & Mentoring sessions (1 per month over 4 months, 2 mentoring & 2 coaching sessions, each session is by phone for flexibility)

Attendee Pricing:

$799 per attendee with accountability partner ($25 to reserve your seat)

  • Optional:  Following the 3-day workshop Coaching & Mentoring sessions can be added for $300 (2 coaching & 2 mentoring)

$999 per attendee with Coaching and Mentoring sessions ($25 to reserve your seat)


Remaining Balance to be invoiced in March/April. (Contact Steven Matzat if you need to be billed at a different time due to 2020 budgets)

  • Note: If paying final invoice by credit a 2.9% CC fee to be added to the invoice.


Academy Class size is limited to 44 attendees. Sign-Up Today!

For More Information:
Please contact Steven | 408-386-5093 (cell)

Cancellation and Refund Policy

Please note the High-Performance Coaching and Leadership Academy may be cancelled due to insufficient enrollment. In the event of a cancellation a notice will be provided with the option to reschedule for a future academy or receive a full refund.

We are not responsible for any expenses incurred by the registrant if a training course is cancelled. If you are considering booking non-refundable airfare feel free to email me Steven Matzat at to verify enrollment.
We understand plans must change, if you find that you unable to attend the academy, please contact Steven Matzat at
The attendee has the following options:
• transferring the registration to a colleague
• providing a refund
If you are seeking a refund, provided you notify us at least 45 days prior to the event, a full refund will be provided.
If notice is provided less than 45 days to 30 days prior to the event, a refund of 50% will be provided.
If notice is provided less than 30 days prior to the event in which case a refund will not be provided.

Any no-shows are non-refundable.

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