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Get “Cutting Edge” leadership training.


Includes 3-day symposium combined with 4 online classes and 2 coaching and 2 mentoring sessions following the symposium.
The symposium will be held in Lafayette, LA from March 12 – 14, 2019.
Academy class size is limited to 44 attendees. Sign Up Today!

Partnering with the SWFCA Division of the IAFC and hosted by the Lafayette, LA Fire Department

Who Should Attend? Current Officers, Company Officers, Future–Potentials, Mid-level Chiefs, anyone in FD Leadership Positions

If a department or attendee is not able to pay the deposit for any reason, please contact Steven Matzat,, or call directly at (408) 386-5093 (cell) and we will make alternate arrangements.

Do You Want High Performing Officers in Your Department?

  • Don’t You Want Your Officers to be as Effective off the Fireground As On?

  • The greatest deficiency in the fire officer training is leadership

  • When training is combined with coaching, individuals increase their performance by an average of 86% compared to 22% with training alone. (Source: Personnel Management Assoc.)

  • It’s more affordable than you think 

This engaging, 4-day workshop helps current emergency service leaders to:

  • Use skills they already know to

  • Learn key areas of focus to of their job performance

  • Have access to over they can take back and use immediately

  • Engage and develop the employees working on their teams

  • Develop a flexible style in order to , no matter their age or style

  • Think on a more comprehensive level about


What is a Leadership & Coaching Academy?

  • 3-day Symposium followed by 4 monthly classes (1-2 hours, flexible scheduling) and 2 coaching and 2 mentoring sessions

  • Combining peer support and 1:1 leadership coaching, great content, facilitation, accountability for results

  • Instructed By: Dan Jones, Retired Fire Chief, Chapel Hill Fire Department and Kelly Walsh, M. Ed., Leadership Coach, former HR Partner for Mesa, AZ Fire and Medical Dept.

  • Each and every session is about bringing back ONE THING to the fire department in order to have impact

  • Class format is engaging, relevant and energizing​


What are the Benefits and Results to the Organization?

  • Great ROI to the department, Practical, Measurable, Emphasis on Results, Powerful Approach, Flexible

  • Officers that can solve problems and help manage

  • Less problems and issues coming to the Fire Chief’s desk

  • Participants learn to coach their peers and reduce internal personnel issues

Workshop Content

  • Leadership Foundation / Preparing Officers / Setting Expectations / Dashboard and 30-Day Accountability Plans

  • Communicating Simply and Powerfully

  • Leading vs Managing

  • Think Comprehensively: High Performance Tripod and Timeline/Prevention Focus

  • Rules of Crisis Management & Leadership

  • Maintaining Positive Media Relations and Social Media

  • Engage and Mobilize Employees

  • Who are we Leading – Generational Differences

  • Ethics and Leadership Values

  • Building Your Networks

Where: Lafayette, LA Google Map
Venue: Lafayette Fire Training Center 300 N. Dugas Road Lafayette, LA 70507 Google Map
* Make sure to put N. Dugas Road and not just Dugas Road or you will go to the wrong location on the other side of the city.
When: Tuesday, March, 12th through Thursday, March 14th, 2019
Time: 8:30am to 5:30pm
Hotel: Drury Inn and Suites Lafayette Website Map (approx 3.2 miles to the training center)
AAA, State and Federal government rates are available
Address: 120 Alcide Dominique Dr, Lafayette, LA 70506
Phone: (337) 262-0202


Remaining Academy Content - Online

Class 1
The “Coach Approach” to Performance Management and Mentoring as a Key Responsibility
Class 2

Legal Liability and Personnel Management
Class 3

Conflict Management and Having Difficult Conversations and Dealing with Politics
Class 4

Passing the Baton and Lessons Learned
Upon completion of each class 2 coaching and 2 mentoring session will be scheduled for each participant. 4 sessions in total.


When: Monthly Online Group Classes, upon completion of the Symposium, April, 2019 through July, 2019.


Where: Virtual ZOOM Classroom

Attendee’s from a computer, laptop or tablet are directed to a virtual classroom powered by Zoom Video Conferencing. Phone Number provided for those attendees who wish to call-in.


Technology: Computer/Laptop/Tablet (preferred) or phone to call-in

Your Instructors:

Chief Dan Jones and Fire Leadership Coach Kelly Walsh have combined their expertise to bring you the best in leadership development. For more detailed biography’s click here and scroll down to Kelly and Dan to read more.


What is Included:

3-day Workshop
4 Monthly Online Group Classes taught by Dan Jones and Kelly Walsh
4 months of Coaching and Mentoring (2 mentoring and 2 coaching sessions per attendee)


Pricing: $849 per attendee

Academy class size is limited to 40 attendees. Sign-Up Today!


For More Information:

Please contact Steven Matzat – | 408-386-5093 (cell)

Cancellation and Refund Policy

Please note the High-Performance Coaching and Leadership Academy may be cancelled due to insufficient enrollment. In the event of a cancellation a notice will be provided with the option to reschedule for a future academy or receive a full refund. We are not responsible for any expenses incurred by the registrant if a training course is cancelled.
We understand plans must change, if you find that you unable to attend the academy, please contact Steven Matzat at
The attendee has the following options:

• transferring the registration to a colleague
• providing a refund
If you are seeking a refund, provided you notify us at least 45 days prior to the event, a full refund will be provided.
If notice is provided less than 45 days to 30 days prior to the event, a refund of 50% will be provided.
If notice is provided less than 30 days prior to the event in which case a refund will not be provided.

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